Studio: StudioNow
Executive Producer: Justin Springer
Creative Director: Justin Springer / Miles Petrock
Design: Miles Petrock
Animation: Miles Petrock
StudioNow approached me for Coca-Cola's new Red Rocks promotional campaign. Coca-Cola partnered with Marverik gas stations to win a trip of a lifetime to Red Rocks Ampethear. For this project, I had complete creative control from the overall aesthetics to the animation language and editing. StudioNow provided image sequences to be stitched together for a stop-motion look. This process was meticulous, but it gave the spot a fresh cadence and youthful vibe for this feel-good promotional campaign.
Some frames and concepts that never made it.
CLICK an image to enlarge
I am available for hire. If you have any question please don't hesitate to ask. I am looking forward to hearing from you.
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Evergreen, CO
miles@petrockcreative.com
