Studio: SPILLT
Executive Producer: Julie Morrandez
Creative Director: Ed Rhine
Concept Development: Miles Petrock
Design: Miles Petrock, Jason Oberg
Animation: Miles Petrock, Harrison Vincent, Jason Oberg
Sounds Design: Coupe Studios
Amgen Science is a pioneer in the biotechnical industry, advancing technologies and improving traditional processes to bring new medicines to market more efficiently. This explainer is based on an article that focuses on the differences between the standard method of clinical trials and Amgen’s new adaptive method. The approach needed to be easily understood to the non-scientific viewer. We were able to distill this sophisticated process down to a series of clean designs and developing visual metaphors while ensuring a focus on the human benefit of clinical trials.