TDA Boulder | Ascent Protein

Art Direction & Animation

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TDA Boulder | Ascent Protein

Art Direction & Animation

DREAM | Athlete Campaign

Credits  →

Studio: SPILLT

Executive Producer: Kate Swift

Creative Director: Ed Rhine

Art Direction: Jason Oberg

Design: Adam Schmisek, Jason Oberg, Miles Petrock

Animation: Miles Petrock, Jason Oberg

Editorial: Herman Nieuwoudt

It takes hard work, determination, and drive to perform at the top level as a professional athlete, and Ascent Protein is a brand that knows the importance of hard work. Ascent empowers their athletes to be the best they can be and Christian McCaffrey, pro running back, is a prime example. Ascent needed a design and motion design that reflected and reinforced these core values. With this in mind, the overall design was gritty and raw with a legible type to support the message. Dream is one of three promos to push this brand message. When moving from design into animation the client gave room to push the aesthetic further to bring home the message.

Design & Process Frames

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Alternate Designs

Some frames and concepts that never made it.
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