Sibling Rivalry

Motion Design

Arrow Electronic Brand Anthem

Credits →

Studio: Sibling Rivalry

Executive Producer: Mitch Monson, Mikon van Gastel

Producer: Amber Park

Creative Director: Jorge Peschiera, Burke Miles

Animation: Miles Petrock, Justin Zurrow, Hoon Han

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What a great experience on this project! For this project, the team was tasked with designing and executing a refreshed brand anthem for Arrow Electronics. This included four other motion-branded videos that went further in depth about Arrow's capabilities. The most exciting for me was being onboarded by Sibling Rivalry early in the project to work on motion and concept test. This was a great period of exploration and freedom to flex my ideas in motion. The team knocked this one out of the park.