DREAM | Athlete Campaign

It takes hard work, determination, and drive to perform at the top level as a professional athlete, and Ascent Protein is a brand that knows the importance of hard work. Ascent empowers their athletes to be the best they can be and Christian McCaffrey, pro running back, is a prime example. Ascent needed a design and motion design that reflected and reinforced these core values. With this in mind, the overall design was gritty and raw with a legible type to support the message. Dream is one of three promos to push this brand message. When moving from design into animation the client gave room to push the aesthetic further to bring home the message.